Be discovered
A company page with your offer, materials and a stand QR, live before the doors open.
← Event solutionsFOR EXHIBITORS & THEIR TEAMSMeet the people
Meet the people
your team
came to find.
Give your booth a presence before the doors open. Find relevant attendees, capture the conversation, and follow up with context.
Already exhibiting? Open Shake-on ↗
Your booth. Your team.Ready for the next conversation.REMOTE CARE. CLOSER CONNECTIONS.
Booth B14
Northstar Medtech
Remote monitoring that fits the way care teams work.
▤Product overviewPDF ↗
A RELEVANT PERSON TO MEET
Marieke de RuiterExploring a remote monitoring pilot
Her goal fits your offer.Meet Marieke ↗
Illustrative product example
FROM VISIT TO LEAD
A stand visit becomes
a lead with context.
A guest is pointed to your stand for a reason, your team scans her badge, and the lead arrives with her need, her consent and a follow-up draft.
FROM FIRST INTEREST TO FOLLOW-UPA booth. A team.
A booth. A team.
A shared opportunity.
Follow one opportunity from an exhibitor profile to a relevant conversation and a useful next step.
THE EXHIBITOR JOURNEYIllustrative product flow01
Give interest somewhere to land.
A company profile with an offer, useful materials and a clear next step. Ready for people to discover before they reach your stand.
REMOTE CARE. CLOSER CONNECTIONS.
Booth B14
Northstar Medtech
Remote monitoring that fits the way care teams work.
Meet our monitoring platformProduct overview · PDF
↗Request a meeting ↗
02
A reason to start the conversation.
Your event goals and offer connect with what an attendee is looking for. See the reason for the match, then arrange a meeting.
NORTHSTAR’S EVENT INTENTMeet hospital teams planning a pilot.Offering: remote monitoring expertise
Marieke de RuiterHospital innovation team
“We’re exploring a remote monitoring pilot.”
✦
Why this introduction?She is looking for what your team offers.
03
Remember the conversation.
Scan an attendee’s ticket QR. Add a note and your team’s rating while the conversation is fresh. The lead keeps its follow-up consent status.
Marieke de RuiterMedtech ExchangeIllustrative ticket
✓LEAD CAPTUREDA conversation
A conversation
worth continuing.
TEAM NOTE
Awaiting follow-up consentExploring a pilot with two care teams. Share the implementation overview.
★★★★★
04
Make the next step personal.
See the activity behind a lead’s priority. Use your notes for a relevant follow-up, with CSV export and HubSpot available to the booth owner.
Marieke de RuiterSaved your booth · Brochure downloaded
FOLLOW-UP DRAFT✦
Your remote monitoring pilotHi Marieke,
Good to hear about your plans for the two care teams. Here’s the implementation overview we discussed.
Review before sending
Shake-onEvents that prove their value.
1 / 4
Your booth, in your hands.Product video
▤Product
overviewBrochure · PDF
overviewBrochure · PDF
✦A reason
to stop by.Your event offer
to stop by.Your event offer
Northstar MedtechProfile · Media · Documents · Contact
Your content01 · GIVE YOUR BOOTH A PRESENCEBe worth finding.
Be worth finding.
Before the event.
Your organizer invites your booth owner. From there, make the page your own with your story, product media, brochures and event offers.
- Company profile, categories and booth location
- Images, video, downloadable files and offers
- Contact details, social links and a shareable booth QR
People can explore your offer, save your booth and request a meeting in the event experience.
02 · CONNECT WITH INTENTTell us who
Tell us who
you came to meet.
Shake’s short conversation turns your goals, offer and ideal visitor into an event intent summary you can review and edit.
That context helps rank attendees who fit what you’re looking for. Their event-specific needs shape the recommendation too.
Explore how matching works ↗Jonas LindqvistNorthstar booth owner
What would make this event worthwhile?
“Meeting hospital teams who are ready to explore a remote monitoring pilot.”
LOOKING FORHospital innovation teams
OFFERINGRemote monitoring expertise
GOAL FOR THIS EVENTExplore new pilot partnerships
✓ Review and edit your summaryPrivate conversation. Structured intent for matching.
YOUR BOOTH TEAM, CONNECTEDThe company has a booth.
The company has a booth.
The people make it work.
Invite colleagues by email. They bring their own Shake-on profile into the team and get the tools to capture leads at the event.
One conversation.Context your team can keep.
Booth teamNorthstar
Jonas LindqvistBooth owner
A colleague’s email is enough.Invite sent → account linked → ready to scan
Each person chooses their visibility.
Their name, title and photo appear on the public booth page only when they opt in.
Booth ownerManage the profile, team, leads and meetings, with owner tools for export and CRM.
Booth staffUse a personal profile, scan attendee tickets, add notes and rate leads in the booth workspace.
MAKE EVERY EXPRESSION OF INTEREST USEFULTwo ways to connect.
Two ways to connect.
Context that stays attached.
A booth QR helps attendees find you. A ticket scan helps your team remember them.
Let’s keep in touch.Explore our booth
Marieke de RuiterA registered event guest
♡ Saved your booth
Her interest is recorded.
Your company stays on her radar.
ATTENDEE-LED INTERESTA place to explore.
A place to explore.
A reason to return.
Put the booth QR on your stand or share the link. Visitors can open your company page, explore materials and save your booth.
Registered guest activity adds context to the lead, including booth-page visits and document downloads.
Marieke’s ticketMedtech ExchangeCAPTURED BY YOUR BOOTH TEAMFollow-up consent tracked
Jonas LindqvistAdds the conversation context
Share the implementation overview.
★★★★★TEAM-LED CAPTUREScan. Add context.
Scan. Add context.
Keep the opportunity.
Use your phone camera to capture an attendee’s ticket QR. Add a quick note and a star rating before the details fade.
For a new scanned lead, follow-up waits for consent unless the attendee has already saved your booth.
Illustrative flows · QR patterns shown here are decorative
03 · MEASURE THE SIGNALSKnow who fits.
Know who fits.
See who’s interested.
Match fit helps you decide who to meet. Lead priority helps you decide where to follow up, using recorded engagement and your team’s judgment.
Match fitYour offer and goals alongside an attendee’s needs and profile.
Lead priorityBooth activity, expressed interest, follow-up consent and manual lead ratings.
Explore event evidence ↗Lead detailsIllustrative example
Marieke de RuiterHospital innovation team
● WarmPriority for follow-up
39/100♡ Saved your booth↧ Downloaded a brochure
Why this priority? ＋
Recorded booth activity+15
Saved your booth+20
Team rating: 4 out of 5+4
Saving your booth or a strong team rating can lift the label to Warm, even when the number is below 40.TEAM NOTE
Exploring a pilot with two care teams. Share the implementation overview.
The conversation continues.YOUR CONTEXT
Remote monitoring pilot.
Two care teams.
A useful introduction.
Follow-upReview your draft
Pick up where
you left off.
A useful message starts with what you learned, what they asked for, and the next step you discussed.
CSV export ↗HubSpot sync ↗
04 · ACT ON THE OPPORTUNITYThe event ends.
The event ends.
The next step doesn’t.
Your leads keep the activity, notes, ratings and follow-up history that make the next conversation relevant.
Draft a follow-up, review it and send when consent allows. Booth owners can export a CSV or connect HubSpot to move the work into their sales process.
Explore follow-up and next steps ↗Revenue comes from what happens next. Shake-on gives your team the event context to work with.
ORGANIZING THE SHOW?Give exhibitors a reason
Give exhibitors a reason
to value the experience.
Invite their booth owners, help relevant people find each other and give teams a practical way to work on the opportunities your event creates.
Explore trade shows & expos ↗A better conversation.
A clearer next step.
Let’s make this part of your exhibitor experience.
Already invited to a booth? Sign in to Shake-on ↗FROM FIRST INTEREST TO FOLLOW-UP
A stand. A team. One opportunity at a time.
The same four steps for every exhibitor, whether you bring two people or twenty.
Find the fit
Tell the Concierge who you came to meet. Shake-on ranks the visitors who need what you offer, and shows why.
Capture context
Scan a ticket, add a note and a rating while the conversation is fresh. Consent stays attached.
Follow through
Review a follow-up draft, then export a CSV or send leads to your own HubSpot.
Your event recapMedTech Europe
Marieke’s recap
The doors closed. The opportunities didn’t.
✓
You met Jonas
Your Nordic distribution conversation is underway.
One introduction still worth making
ConnectAnna Nieminen is looking for diagnostics to trial.
Session
“AI in diagnostics”: the slides are available.
Illustrative product example
BEFORE THE EVENT
Tell us who you came to meet.
A short conversation with the Concierge turns your goals, your offer and your ideal visitor into a summary you review and edit. Shake-on uses it to rank visitors who fit, alongside what they said they need at this event.
Your company page
Profile, categories and stand location. Images, video, downloads and offers. Contact details and a shareable stand QR.
Match fit, explained
Every recommended visitor comes with the reason: what they need and how it matches what you offer.
Meetings at your stand
Visitors can request a meeting from your page, and you can invite the ones that fit.
YOUR BOOTH TEAM, CONNECTED
The company has a stand. The people make it work.
Invite colleagues by email. They bring their own Shake-on profile and get the tools to capture leads. A colleague's email is enough.
Runs the stand in Shake-on
- Manages the company page and the team
- Sees every lead and meeting
- Exports to CSV and connects HubSpot
Works the floor
- Scans visitors' tickets on their own phone
- Adds notes and a star rating
- Chooses whether to appear on the public stand page
TWO WAYS TO CONNECT
A stand QR helps visitors find you. A ticket scan helps you remember them.
They scan your stand QR
Put the QR on your stand or share the link. Visitors open your company page, browse your materials and save your stand. Their activity adds context to the lead, including page visits and downloads.
Your team scans their ticket
Use the phone camera to scan a visitor's ticket QR. Add a quick note and a rating before the details fade. For a new lead, follow-up waits for consent, unless the visitor already saved your stand.
Leads · Stand B14NordReg AdvisoryMarieke de Ruiter
Lead capturedNordtek · Business development
Support entering the Nordic market
Saved your standDownloaded the guide
TEAM NOTE
“Share the Nordic guide.” ★★★★☆
Follow-up consent recordedIllustrative product example
AFTER THE CONVERSATION
Know who fits. See who's interested.
Two separate signals, so you can see what's behind each one. Match fit helps you decide who to meet. Lead priority helps you decide who to follow up first.
Match fit
Your offer and goals alongside a visitor's needs and profile.
Lead priority
Stand activity, interest they expressed, follow-up consent and your team's own rating, each shown with its weight.
Your judgement counts
A strong team rating or a saved stand can lift a lead to warm, even when the score is low.
THE WEEK AFTER
The event ends. The next step doesn't.
Your leads keep the activity, notes, ratings and consent that make the next conversation relevant. Draft a follow-up, review it and send when consent allows. Or move the work into your own sales process.
Revenue comes from what happens next. Shake-on gives your team the context to work with.
Hi Marieke,
Good to meet you at stand B14. As promised, here's our Nordic market-entry guide. With your two devices launching in Q1, the registration timeline on page 4 is the part to look at first.
Shall we set up a call next week?
Your matchesMedTech EuropeWHAT MARIEKE IS LOOKING FOR
Nordic distributorRegistration help
WHY YOU SHOULD MEET
Jonas Lindqvist
Partnerships, Nordic MedSupply
You need a Nordic distributor. Jonas distributes diagnostics to hospitals across Scandinavia and is looking for new suppliers.
Both free 14:30 · Table 12Request meeting
Illustrative product example
AFTER THE SHOW
Your results, on one page.
When the organiser runs Shake-on on Professional or Signature, your team gets a results sheet the day after the event. Ready for whoever signs off the stand budget.
What’s on it
Stand visits, leads with their fit and how many agreed to follow-up, meetings held, meetings that mattered and your total meeting score.
Compared with the event
An anonymous comparison with the event average, when at least 5 exhibitors take part.
Three quick questions
The day after, your team rates lead quality and value for money, and says whether you would exhibit again.
Open it anywhere
A private link that works without logging in, plus a PDF to pass on.
Results sheet · NordReg AdvisoryStand B14186Stand visits
38Leads
12Meetings that mattered
LEAD FIT
Strong 16 · Good 14 · Light 871% agreed to follow-up
MEETING SCORE4.4 / 5
LEADS VS EVENT AVERAGE38 vs 27
Private link · PDFSend to exhibitor
Illustrative product example
ORGANISING THE SHOW?
Give exhibitors a reason to rebook.
Invite booth owners, help the right visitors find them and give every team a practical way to work on the opportunities your event creates.
Include it in your stand packages or sell it on. With Professional.
- Unlimited booth staff
- A results sheet for every exhibitor
- Company page, lead scanning and lead priority
- Follow-up drafts, CSV and HubSpot export
EXHIBITOR QUESTIONS
What booth teams ask before the show.
Do we need to rent scanners?
No. Booth staff scan visitors' ticket QR codes with the camera on their own phones, in the browser. There is nothing to install.
How many colleagues can join our booth?
As many as you need. Booth staff are unlimited, and a colleague’s email address is enough to invite them.
Can we email leads straight away?
When the visitor has opted in, yes. Each lead records whether they agreed to hear from you. For a new scanned lead, follow-up waits for consent unless they already saved your stand.
Where do our leads go?
They stay in your booth workspace with notes, ratings and activity. The booth owner can export them as a CSV or send them to your own HubSpot.
Do visitors see our notes or ratings?
No. Notes and ratings are for your team. Visitors see your public company page and the people who chose to appear on it.
Do we see how visitors rated their meetings with us?
Only as a total for your stand, once at least 5 people have answered. Nobody sees another person’s individual rating.
What does it cost us?
That depends on your organiser. The exhibitor tools come with their Professional or Signature plan, so ask what is included in your stand package.
