Who showed up
Registration, check-in, arrival patterns and audience mix.
← The Shake-on loop03 / PROVEShow what
Show what
your event
made possible.
See who came, why they came, and what happened when they met. Give your team and exhibitors evidence for their next decision.
▶ Watch the results story
Event executive reportMedTech EuropeYOUR EVENT, IN EVIDENCEA room full of
After the eventA room full of
possibility. Measured.
612Checked in
412Accepted meetings
1,180Exhibitor leads
71%of attendance goal
A goal you can check.
612 check-ins against a target of 860. Keep the evidence behind the headline.
AN OPPORTUNITY FOR NEXT TIMEMore demand for distributors
than your event could meet.
than your event could meet.
SEE THE EVIDENCE BUILD
The event, measured.
Exhibitor value, in numbers.
Results against what guests came for, then every exhibitor’s traffic, leads, fit and pipeline from HubSpot.
THE RESULTS STORYFrom a busy room
From a busy room
to a clearer picture.
Follow the evidence from the entrance to the conversations and opportunities your event created.
MEASURE & LEARNIllustrative event data01Who came through
Who came through
the door?
Move from registrations to recorded arrivals. See the check-in rate and the hours that put the most pressure on your team.
AttendanceMedTech Europe720Registered
612Checked in
85%Check-in rate
When your guests arrivedCheck-ins by hour
7008:00
24009:00
18010:00
8011:00
4212:00
09:00 was your busiest arrival hour.
A useful starting point for planning the next welcome desk.
02See the room
See the room
connect.
Understand participation, the connections people exchanged, and the groups that found each other. Keep the context behind the count.
NetworkingConnections exchanged
Marieke
JonasBuyer
Partner
Founder
Advisor
Marieke connected with JonasOne interaction behind the event totals.
Illustrative detail · Aggregate reporting also shows which audience groups connected.
03Give every lead
Give every lead
some context.
An interaction, a saved booth, a useful download. Bring those signals together with the team’s own assessment.
Lead detailsNorthstar MedtechMarieke de RuiterHospital innovation team
LOOKING FORA remote monitoring pilot for two care teams.
01
Visited your booth pageRecorded engagement
02
Downloaded your brochureA specific topic to follow up on
03
Saved your boothExpressed interest
LEAD PRIORITY39/100
WarmTEAM RATING★★★★★
04A clearer result.
A clearer result.
A better question.
Compare measurable goals with recorded outcomes. Use gaps between demand and supply to inform your next decision.
Your goalsEvent executive reportATTENDANCE GOALEvents that prove their value.
612of 860 target check-ins71%
The result, with its basis.
Check-ins show recorded arrivals. They do not, by themselves, establish event ROI.
LOOKING AHEAD
A gap worth exploring.
Events that prove their value.1 / 4
One part of the Shake-on loop.
Explore the whole event story ↗THE ORGANIZER’S VIEWA report with
A report with
a reason behind
the numbers.
Attendance tells you who arrived. Intent tells you why. Connections, meetings and exhibitor activity show what people did with the opportunity.
Bring those pieces together in an executive report your team can use to evaluate the event and plan the next edition.
Live analytics keep your team informed during the event. The executive report brings the evidence together for review and Print / PDF export. Report access depends on your plan.
Compare reporting access ↗Inside your executive report6 perspectivesWhat people came for
Aggregate asks, offers and goals from the Concierge.
Who connected
The networking graph and connections between audience groups.
What drew attention
Session reservations and check-ins, booth saves and lead activity.
How exhibitors performed
Leads, meeting activity, document downloads and follow-up signals.
What your goals achieved
Recorded results against the measurable targets you selected.
Explore all 11 report sections ＋
- Attendance
- Arrival curve
- Who attended
- What people came for
- The networking graph
- Most-connected attendees
- The programme
- Exhibitor performance
- Demand against supply
- Your goals
- Who connected with whom
Every number starts
with a real interaction.
Exhibitor evidenceNorthstar MedtechMarieke de RuiterHospital innovation team
WHY THE MATCH FITSHer pilot needs align with your remote monitoring offer.
✓
Visited the booth pageRecorded activity
✓
Downloaded a brochureInterest in your material
✓
Saved your boothExpressed interest
LEAD PRIORITY39/100
WarmTEAM RATING★★★★★
What contributes to this score? ＋
Recorded activity adds 15, saving the booth adds 20, and the team’s four-star rating adds 4. Saving a booth or a strong team rating can also raise the label to Warm.
THE EXHIBITOR’S VIEWUnderstand the interest.
Understand the interest.
Prioritize the opportunity.
A useful lead is more than a name. See the visitor’s needs, their recorded activity, and the context your team added after the conversation.
Match fit
How an attendee’s needs align with your offer and event goals.
Lead priority
Recorded engagement, saved booths, consent and manual ratings help order your follow-up.
Team judgment
Explore the exhibitor experience ↗Notes and star ratings preserve what your people learned at the booth.
Booth owners can review leads, follow-up history and CSV or HubSpot handoff. Consent determines when follow-up can proceed.
THE SPEAKER’S VIEWKnow your audience.
Know your audience.
Shape the next talk.
Speakers already have a place to manage their profile, session title and presentation link, and revisit delivered sessions and connections.
Our next step is a dedicated view of aggregate audience interests, so speakers can understand the questions their room came to answer.
On the roadmap
The audience insights preview shows a planned capability. It is not available in the current speaker portal.
Speaker audience insightsPlanned capabilityPreview · Not yet availableNORDIC MARKET ENTRYWhat brought
What brought
your room together?
Illustrative aggregate interests. Multiple interests per person. The planned view does not include a named attendee roster.
THE INSIGHT THAT CHANGES THE NEXT EDITIONYour audience
Your audience
is telling you
what’s missing.
If more people are looking for distribution partners than your event brings together, you have a concrete recruitment priority for next time.
Personal journey recaps, remaining opportunities and follow-up belong to Act & Improve. This is where the evidence becomes a useful next step.
Act on your insights ↗ILLUSTRATIVE DEMAND & SUPPLY
Distribution partners
↗
Your next moveRecruit more relevant distributors for the next edition.
CLEAR MEASURES. CLEAR BOUNDARIES.Know what
Know what
the evidence says.
Activity and quality answer different questions.
A recorded interaction shows engagement. A manual rating adds judgement. Neither, by itself, proves a sale or event ROI.
Patterns respect personal boundaries.
Audience intent is shown in aggregate. Private Concierge conversations stay private.
The report reflects the available data.
When there isn’t enough evidence for a useful result, the report says so.
DURING AND RIGHT AFTER
One tap after every meeting. Three questions the day after.
Short enough that people answer, so the numbers in your report come from the people who were there.
Meeting feedback
About 15 minutes after a meeting, both people answer: did it happen, how useful was it, and do they want to follow up? Meetings that happened and both rated 4 or higher count as meetings that mattered.
Session scores
Ten minutes after a session, the people who attended get one tap: was it worth it?
The survey, the day after
Guests give the event a score, pick the most valuable part and say whether they would come again. Exhibitors rate lead quality and value for money, and say whether they would exhibit again. Professional and up can add two questions of their own.
Fewer pushes, not fewer questions
At most one push every two hours and three a day. Whatever is left goes into one email the next morning, and one reminder for the survey.
9:41
MedTech Europe
Your meeting with Jonas
Ended 15 min ago · Table 12
Did this meeting happen?
YesNo-showRescheduled
How useful was it?
12345
Follow up?
YesNo
Was that session worth it?
“AI in diagnostics” · Hall 2
THE ANSWERS, ADDED UP
See how it went while there’s still time to act on it.
Feedback and survey results appear on your overview and in the report as people answer.
Response rates you can steer
See how many people answered, against a target of 40% for meeting feedback and 25% for the survey.
Rebook intent per company
Each exhibiting company counts once, by the answer of the person who runs the stand. Where colleagues disagree, you see that too.
Private by design
Nobody sees another person’s rating. Exhibitors see totals for their own stand, and any number based on fewer than 5 people stays hidden.
MedTech Europe 2026OverviewPost-event surveySent the day after · 1 reminder
GUESTS · 34% ANSWERED
8.1 event score
72% would come again
1:1 meetings most valuable
EXHIBITORS · 61% ANSWERED
4.2 lead quality
3.9 value for money
78% would exhibit again
Meeting feedback46% answered
612 meetings that mattered · average usefulness 4.1 · 6% no-shows
Illustrative product example
GOALS AGAINST RESULTS
Every goal, next to its result.
The event report puts the goals you agreed before the event next to what happened, with the evidence underneath.
Met or missed, with the reason
Each goal shows its target, its result and its status, backed by meetings that mattered, the no-show rate, session scores, the event score and rebook intent.
Where demand beat supply
See what guests asked for that the event couldn’t offer enough of, such as distributors or regulatory advice.
A summary to start the debrief
The Copilot can draft what went well, what to change and three priorities for next time. You see a preview first and edit it in the report.
Ready for the board
Export the report to PDF. The goals-vs-results report comes with Professional and Signature. Running Essential? Ask us about adding it.
Event reportExample data2,412Checked in
1,940Accepted meetings
612Meetings that mattered
GOALS AGAINST RESULTS3 of 4 met
Accepted meetings1,940 / 1,800 Met
Leads per exhibitor50 / 40 Met
Exhibitors who’d rebook78% / 70% Met
Check-in rate81% / 85% Missed
8.1Event score
6%No-shows
4.2Lead quality
Illustrative product example
FOR EVERY EXHIBITOR
A results sheet every exhibitor takes home.
The day after the event, every exhibitor’s sheet is ready. You preview each one, add a personal note and send it to all exhibitors or a selection. Nothing goes out automatically.
What’s on it
Stand visits, leads and how well they fit, meetings held and meetings that mattered, their total meeting score and what their leads asked about.
Compared with the event
An anonymous comparison with the event average, shown when at least 5 exhibitors take part.
Easy to pass on
A private link that opens without logging in, plus a PDF. You can switch the link off at any time.
A reason to rebook
Add your rebooking note or link, so the conversation about next year starts with their results.
Results sheet · NordReg AdvisoryStand B14186Stand visits
38Leads
12Meetings that mattered
LEAD FIT
Strong 16 · Good 14 · Light 871% agreed to follow-up
MEETING SCORE4.4 / 5
LEADS VS EVENT AVERAGE38 vs 27
Private link · PDFSend to exhibitor
Illustrative product example
MAKE THE NEXT EDITION COUNT.
