Plan
You: Describe the event and choose what success means.
Shake-on: Drafts the event page with AI and sets up tickets, invitations and goals.
An event page ready to publish, and goals everyone agreed on.
THE COMPLETE SHAKE-ON STORY
A reason to meet.
A result to build on.
Follow one guest from intent to a relevant connection, see organizer and exhibitor results, then discover what happens next.
ONE EVENT, THREE LENSES
One expo, three people,
eight moments.
MedTech Europe: two days in Rotterdam, 86 exhibitors and 2,412 visitors. The same event through the eyes of Ilse, who organises it, Marieke, who visits it, and Rasmus, who exhibits. Pick a person to follow their side.
A brief becomes an event page.
Ilse describes the expo in a few lines: who it is for, what exhibitors want, when and where. She asks the Copilot for a starter page, checks the preview and the cost, and confirms. Then she rewrites a headline right on the page and presses Update live page, with registration built in.
Success gets a number.
In Event goals, Ilse turns "a good expo" into targets that sales and the exhibitor board agreed on: accepted meetings, leads per exhibitor, check-in rate and exhibitors who would rebook. From now on, every check-in, meeting and lead counts towards them, live.
Registration is a conversation.
Marieke buys her ticket, then the Concierge asks three short questions instead of a long form: what would make the expo a success, what she can offer and who would be useful to meet. She checks the summary and edits one line. The conversation stays private. Exhibitors never see it.
A match with a reason.
Shake-on matches needs with offers, not job titles. Marieke sees why she should meet Jonas, a distributor looking for new suppliers, and that they are both free at 14:30. One tap sends a meeting request. When Jonas accepts, both get a calendar invite with the time and the table.
The day finds its way.
Ten minutes before the meeting, Marieke's phone shows the way to Table 12. No app to download: the event app opens from her ticket email. After meeting Jonas, it points her to a stand she would have walked past.
A lead with context, not just a badge scan.
At stand B14, Rasmus scans Marieke's ticket with his own phone. The lead arrives with what she is looking for, what she did at the event and whether she opted in to hear from NordReg. He adds a note and a rating while the conversation is fresh.
Monday's question gets an answer.
"So what did we get out of it?" Ilse opens the event report. Every goal sits next to its result, with the meetings that mattered and the survey scores behind it. Each exhibitor gets a one-page results sheet. That is what they rebook on.
The doors close. The opportunities don't.
Marieke's recap shows who she met and who she missed. Rasmus edits a follow-up draft and sends it, and the lead is already in NordReg's HubSpot. Ilse sees that 212 visitors wanted a distributor while only 64 offered distribution. She duplicates the event for 2027 and starts recruiting distributors.
The four steps at a glance
Connect
You: Welcome guests and keep an eye on the floor.
Shake-on: Asks every guest what they need, matches them with a reason and turns a match into a meeting request.
Meetings that happen on purpose, and leads with context and consent.
Prove
You: Share the report with your board, exhibitors and sponsors.
Shake-on: Measures attendance, meetings, connections and leads against your goals.
An answer to "was it worth it?", with the evidence behind it.
Improve
You: Decide what to change and who to recruit next time.
Shake-on: Sends personal recaps, prepares follow-ups and shows where demand beat supply.
A next edition that starts from what this one taught you.
Event reportExample data2,412Checked in
1,940Accepted meetings
612Meetings that mattered
GOALS AGAINST RESULTS3 of 4 met
Accepted meetings1,940 / 1,800 Met
Leads per exhibitor50 / 40 Met
Exhibitors who’d rebook78% / 70% Met
Check-in rate81% / 85% Missed
8.1Event score
6%No-shows
4.2Lead quality
Illustrative product example
THREE AUDIENCES, ONE JOURNEY
What guests, exhibitors and organisers each get.
- Introductions with a visible reason, not a list of names
- Meetings with a time, a table and a calendar invite
- Stands and sessions picked for their goals
- A recap of who they met and what they missed
- Visitors who came looking for what they offer
- Leads with needs, activity, fit and consent
- Lead scanning on their own phones, staff included
- Follow-up drafts, CSV export and HubSpot handoff
- One platform instead of five tools
- Results measured against goals you chose
AI IN THE LOOP
AI does the groundwork. Your team makes the calls.
AI is built into every step, doing the work that usually eats your week. Nothing important goes out without a person reviewing it.
The AI Event Manager
Set the goals and the approval rules. It plans the work, carries it out and reports back against your goals. You decide which actions need a person.
Your event recapMedTech EuropeMarieke’s recap
The doors closed. The opportunities didn’t.
✓
You met Jonas
Your Nordic distribution conversation is underway.
One introduction still worth making
ConnectAnna Nieminen is looking for diagnostics to trial.
Session
“AI in diagnostics”: the slides are available.
Illustrative product example
ONE PLATFORM, TWO WAYS IN
Run the whole event. Or keep your ticketing.
Everything in Shake-on
Build the event page with AI, sell tickets, capture guest goals and run check-in. One journey from invitation to follow-up.
- AI event page
- Registration and tickets
- Concierge
- Event app
Keep it. Add Shake-on.
Import your attendees by CSV. They get an email invitation to the Concierge, which creates their profile and opens up matchmaking and meetings.
- CSV import
- Email invitation
- Concierge
- Event app
COMPARE THE APPROACH
Agree the goals first. Report against them after.
Swapcard, Brella and Grip all offer AI matchmaking and analytics. Shake-on starts from goals agreed before the event and reports every meeting and lead against them.
| What matters | Shake-on | Swapcard | Brella | Grip |
|---|---|---|---|---|
| Pricing you can see | Per-event prices published. Free up to 50 guests. | Annual subscriptions only, no published amounts. A trial on the Starter tier. | No published prices. No free plan or trial. | No published prices. Per-event and annual licence fees, according to G2. |
| How matching starts | A Concierge conversation captures needs, offers and goals. | Profiles and behaviour inform recommendations. Sherlock adds conversational assistance. | Participants select interests and networking intentions. | Profiles, preferences and behaviour inform recommendations. |
| How you understand value | Recorded progress against goals, meeting ratings and exhibitor lead quality. | Engagement, conversion and exhibitor performance reporting. | Networking activity, audience interests and sponsor ROI reporting. | Audience mix, meeting feedback and exhibitor ROI insights. |
| The journey you build | A reusable profile, ongoing conversations and a personal recap of open opportunities. | An event platform combining recommendations, meetings and AI assistance. | An event app combining networking, meetings and sponsor engagement. | Business matchmaking, scheduled meetings and a 365 community offering. |
Notes and sources
A comparison of published approaches, not a complete feature checklist. Capabilities vary by package and setup. Reviewed 30 September 2026. Swapcard pricingBrella pricingGrip pricing on G2Swapcard AISwapcard platformBrella matchmakingBrella analyticsGrip matchmakingGrip insights
Built so guests trust it too.
Your guests decide
Guests edit what the Concierge understood, choose what to share and can opt out of networking. Every lead records consent.
Patterns, not private chats
Organisers and exhibitors see relevant insights and consented lead details, never a guest's Concierge conversation.
Stored in Frankfurt. Yours to export.
Event data is stored in Frankfurt. Some AI processing uses providers outside the EU, listed in our subprocessors. Export your guest list on every plan.
PRACTICAL QUESTIONS
What event teams ask us first.
How long does it take to set up?
You can publish an event page and open registration on the day you start: ask the Copilot for a starter page, or build it yourself right on the page. For a trade show, allow time for exhibitors to set up their booth profiles and teams. On Signature, our team handles onboarding and setup with you.
What if guests skip the Concierge?
They can still register, check in and use the event app. The Concierge is three short questions, and matching gets better the more guests answer. Guests can go back and edit their answers at any time.
What do exhibitors need to do?
You invite each booth owner. They fill in the company profile, tell the Concierge who they came to meet and invite colleagues by email. On the day, booth staff scan tickets with their own phones. There is no hardware to rent, and capturing more leads costs nothing extra.
Can we keep our current ticketing?
Yes. Import attendees by CSV. They get an email invitation to the Concierge, which creates their profile and opens up matchmaking and the event app.
Where is our data, and who sees what?
Event data is stored in Frankfurt. AI processing can involve providers outside the EU, listed in our subprocessors. Guests see and edit what the Concierge understood. Organisers and exhibitors see insights and consented lead details, never the private conversation.
Is there support on the event day?
Yes. Every plan has email support. Signature adds onboarding with our team, named support during event days and an on-site setup review. The onboarding page shows the full week-by-week plan.
MAKE THE NEXT EDITION COUNT
Make your next event
the one you can prove.
Running a trade show?
See the Shake-on loop on an event like yours. Thirty minutes, with someone who has organised events.
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