Measure the activity
Review attendance, accepted meetings and connections against selected event goals. See the behavior behind the headline.
← Event solutionsCORPORATE & CUSTOMER EVENTSBring people
Bring people
together.
Move something
forward.
Give customer, partner and team events a clear purpose. Help people find the right conversations, then show what happened and keep the follow-up moving.
▶ See the journey from goal to follow-up
Event goal scorecardCustomer ExchangeDEFINE SUCCESS BEFORE THE FIRST INVITATIONBring people together.
Bring people together.
See what followed.
Attendance128 / 150 target
Accepted meetings42 / 40 target
Connections96 / 80 target
WHAT GUESTS CAME FOR
Implementation advicePeer experienceNew partnerships
Use aggregate interests to shape the next conversation.
THE SAME PLATFORM. YOUR PURPOSE.Who are you
Who are you
bringing together?
The reason for the gathering changes. The need for relevant conversations stays the same.
START WITH THE CONVERSATION YOU WANTBring customers closer
Bring customers closer
to the people who can help.
Understand the challenges customers bring. Connect them with relevant expertise and peers who have tackled similar questions.
WHAT A GUEST MIGHT SAY
“How are other teams approaching international rollout?”
Peer experienceProduct expertisePractical next steps
START WITH THE CONVERSATION YOU WANTHelp complementary
Help complementary
businesses find each other.
Surface what partners need and what they offer. Give introductions a clear context and arrange time to explore a shared opportunity.
WHAT A GUEST MIGHT SAY
“Who has the regional network our product needs?”
Complementary offersRelevant introductionsAccepted meetings
START WITH THE CONVERSATION YOU WANTHelp knowledge travel
Help knowledge travel
across your organization.
Bring colleagues together around real challenges and useful experience. Make it easier to discover someone beyond the usual team or department.
WHAT A GUEST MIGHT SAY
“Who has already solved the challenge my team is facing?”
Shared challengesInternal expertiseNew connections
A PURPOSE THROUGH THE WHOLE JOURNEYStart with a goal.
Start with a goal.
Give it a way
to happen.
Set an event target, understand your guests’ intentions, connect relevant people, and review the evidence afterward.
Explore the full Shake-on film ↗THE SHAKE-ON JOURNEYIllustrative product flow01Give the event a clear purpose
ORGANIZER VIEWWhat should this event
What should this event
make possible?
Choose measurable goals before your guests arrive.
01
Bring the audience togetherAttendance target
15002
Create useful conversationsAccepted meeting target
4003
Build new connectionsConnection target
8002Understand the people behind the invitations
Marieke de Ruiter
Customer Exchange
Learn how other teams manage international rollout
LOOKING FORLearn how other teams manage international rollout
WHAT I BRINGExperience piloting in a new market
Review and edit what the Concierge understood.03Turn shared challenges into introductions
Marieke
Advice on international rollout
Jonas
Experience scaling a regional partnership
WHY YOU SHOULD MEETDifferent strengths.
Different strengths.
A shared opportunity.
Marieke’s needs connect with what Jonas can offer. The reason for the introduction is visible to both.
Both available at 14:30 · Table 12
04Measure, then decide what comes next
ORGANIZER VIEW · AFTER THE EVENTBring evidence
Bring evidence
to the debrief.
128Checked in
42Accepted meetings
96Connections
THE NEXT STEPPut the conversations to work.
Review the event, follow up with your audience, and use what you learned to shape the next edition.
1 / 4
A relevant conversation.A clearer reason to follow up.MAKE THE CONNECTION USEFULPeople bring
People bring
more than
a job title.
A customer might be looking for implementation advice. A partner might bring a distribution network. A colleague might have experience another team needs.
Shake-on captures that event-specific context and uses it to recommend useful introductions.
See how intent becomes a match ↗MAKE THE DEBRIEF USEFULWhat did the event
What did the event
make possible?
Give your team evidence about participation and relationships, then decide what needs to happen next.
Understand the audience
Explore aggregate asks and offers to see what guests needed, where interests aligned and which opportunities remained.
Carry the work forward
Use event context for relevant follow-up. Where exhibitor tools are part of your event, review scored leads, follow-up drafts and CRM sync.
↗
Event evidence supports a business conversation.Revenue attribution depends on downstream sales data. The event report gives you the interactions and context to start from.
Explore reporting ↗MAKE IT MANAGEABLE FOR YOUR TEAMOne place for
One place for
the moving parts.
Bring the event page, registrations, programme, guests and check-in into one workflow. Start from an existing event when you plan the next edition.
Explore event operations ↗Draft the page, sections and imagery, then review and publish the event’s story.
Use Shake-on ticketing or bring the guest list from your existing platform.
Open the agenda, people, meetings and ticket from the email invitation.
Duplicate your event and update the date, programme and content.
Make the gathering
lead somewhere.
Tell us who you’re bringing together and what you want the event to make possible.
Free for up to 50 guests. Paid plans scale with your event.SAME PLATFORM, YOUR PURPOSE
Who are you bringing together?
Customers
Bring clients closer to the people who can help them: specialists, product experts and peers who solved the same problem.
Partners
Help complementary businesses find each other, with the reason for each introduction and time to explore it.
Colleagues
Let knowledge travel across the organisation. Help people meet someone outside their usual team who has already solved their problem.
Your matchesMedTech Europe
WHAT MARIEKE IS LOOKING FOR
Nordic distributorRegistration help
WHY YOU SHOULD MEET
Jonas Lindqvist
Partnerships, Nordic MedSupply
You need a Nordic distributor. Jonas distributes diagnostics to hospitals across Scandinavia and is looking for new suppliers.
Both free 14:30 · Table 12Request meeting
Illustrative product example
A PURPOSE THROUGH THE WHOLE EVENT
Agree the goal. Give it a way to happen.
Plan
You: Agree with the business what the day should achieve: client meetings, specialists met, how the meetings are rated.
Shake-on: Drafts the invitation page and tracks every goal from the first registration.
Connect
You: Invite clients personally and brief your account teams.
Shake-on: Asks each client what's on their agenda and pairs them with a specialist, not only their usual contact.
Prove
You: Take the event report to the board.
Shake-on: Shows which key accounts met a specialist, what clients asked for and how both sides rated the conversations.
Improve
You: Hand account managers their meetings and pick next year's theme.
Shake-on: Prepares recaps and shows the topics clients raised most often.
THE DEBRIEF
What did the event make possible?
Measure the activity
Attendance, accepted meetings and connections against the goals you chose, with the behaviour behind each number.
Understand the audience
What clients asked for, where interests lined up and which questions nobody in the room could answer.
Carry the work forward
Each account manager gets the meetings and the context to follow up. Where exhibitor tools are part of the event, leads go to HubSpot.
What the report can and can't prove
Event evidence supports a business conversation. It shows who met, what they asked for and how they rated it. Linking that to revenue needs your own sales data, and the report never pretends otherwise.
Event reportExample data2,412Checked in
1,940Accepted meetings
612Meetings that mattered
GOALS AGAINST RESULTS3 of 4 met
Accepted meetings1,940 / 1,800 Met
Leads per exhibitor50 / 40 Met
Exhibitors who’d rebook78% / 70% Met
Check-in rate81% / 85% Missed
8.1Event score
6%No-shows
4.2Lead quality
Illustrative product example
FOR THE TEAM RUNNING IT
One place for the moving parts.
The invitation page, registrations, programme, guests and check-in in one workflow. Next year starts from a copy of this one.
AI event pagesAI
Draft the page, sections and imagery from a short brief, then edit and publish in your branding.
Invitations or CSV import
Invite guests with personal links, or bring the guest list from the system you already use.
A guest app without a download
Agenda, people, meetings and the ticket open from the invitation email.
Badges and check-in
Printed badges and QR check-in on your own phones, with a live view of who has arrived.
:1 meetings
Time slots and meeting spots, with calendar invites for the client and the specialist.
Duplicate for next year
Copy the event with its content and look, then update the date and programme.
CORPORATE EVENT QUESTIONS
What client event teams ask us.
Can we invite guests personally?
Yes. Send personal invitations from Shake-on, with tracking links to see which invitations lead to registrations. Or import your guest list by CSV and invite from there.
Do account managers see what their clients said to the Concierge?
They see what the client asked to discuss and the meetings they had, not the private conversation. Clients review and edit what the Concierge understood before anyone else sees it.
Which plan fits a client day?
Does it work for internal events?
Yes. Kick-offs and leadership days use the same Concierge and introductions, matched on the problems people are working on rather than their department.
Can the report link the event to revenue?
The report shows the meetings, what clients asked for and how they rated the conversations. To connect that to revenue, combine it with your own sales data. The guest-level export on Professional and Signature makes that easier.
