Structured matchmaking
Set intents and organiser-defined categories make matching predictable and easy to explain.
COMPARE
Shake-on vs Brella: which fits your event?
Both platforms put networking at the centre of the event. Brella is an event app from Helsinki with structured, intent-based matchmaking, detailed sponsor analytics and servers in the EU. Shake-on publishes its prices, has a free plan, lets guests describe their goals in their own words and reports against goals you agree before the event.
The short answer
- You like structured matchmaking: attendees choose interests and one of five set intents, such as networking, trading or investing.
- You want an EU-headquartered vendor whose servers are in the EU by default.
- You need native connections to Eventbrite, Salesforce, Swoogo, WooCommerce or Tito.
- You value a consultative service. Brella cites a 9.5 out of 10 NPS for it.
- You want published prices, or to start free with up to 50 guests.
- Guests should describe what they need and offer in their own words, not pick from a fixed list.
- You want every meeting and lead reported against goals agreed before the event.
- Exhibitors and sponsors should scan leads in the browser, without installing an app.
Your event recapMedTech Europe
Marieke’s recap
The doors closed. The opportunities didn’t.
✓
You met Jonas
Your Nordic distribution conversation is underway.
One introduction still worth making
ConnectAnna Nieminen is looking for diagnostics to trial.
Session
“AI in diagnostics”: the slides are available.
Illustrative product example
AT A GLANCE
Side by side.
| What matters | Shake-on | Brella |
|---|---|---|
| Pricing model | Per event and published: Essential from €2,450 and Professional from €5,950 for up to 250 guests. Exhibitor passes €175. | No published prices. Visitors are directed to contact sales. |
| Free plan or trial | Free Community plan for events up to 50 guests, with full matchmaking. | No free plan or trial, according to G2 and TrustRadius. |
| Where matchmaking starts | A short Concierge conversation about each guest's needs, offers and goals for this event. Both people see the reason for an introduction. | The organiser sets categories and interests, from 16 templates. Attendees pick interests and one of five fixed intents. AI recommends meetings from hundreds of data points. |
| AI assistance | The Concierge at registration, and a Copilot that answers organisers’ questions about their event and prepares changes they confirm first. | AI-driven meeting recommendations. No named attendee assistant found. Analytics workflows for AI agents were added in September 2026. |
| Lead capture | Booth staff scan ticket QR codes with their own phones, in the browser. One exhibitor pass per company covers all staff. | Sponsors scan attendees' Brella QR codes with the Brella mobile app, when the organiser enables it, and export leads as CSV. |
| Measuring results | The event report, with each goal next to its result, feedback from both sides of every meeting and a survey the day after. Each exhibitor gets a one-page results sheet. | Meeting and networking metrics, rating statistics and intent insights. Sponsors get a list of who they met and booth traffic. |
| Integrations | HubSpot for exhibitor leads, Stripe payouts, calendar invites, CSV import and export, and read-only MCP for your own AI on Signature. | Eventbrite, HubSpot, Salesforce, Swoogo, WooCommerce and Tito, with more through Zapier and an API. |
| Where data lives | Platform data stored in Frankfurt, Germany. Some AI processing takes place in the United States. | Servers in the EU by default. The hosting provider and city aren't named. |
| Security | Encryption in transit and at rest, access controls and restricted production access. Security questionnaires answered on request. | States that it is GDPR compliant. |
| Company | Rotterdam, the Netherlands (LMNT B.V.) | Helsinki, Finland (Brella Ltd), with Brella Inc. in the US as joint controller. |
Where Brella is strong.
EU by default
Servers in the EU and a Finnish headquarters.
Sponsor analytics
Detailed lists of who sponsors met, plus booth traffic.
Service
A consultative approach, with a 9.5 out of 10 NPS cited by Brella.
Prices you can see
Shake-on publishes a price per event for every guest band up to 5,000. Brella doesn't publish prices.
A free plan
Community is free for events up to 50 guests, with full matchmaking. Brella offers no free plan or trial, according to G2 and TrustRadius.
Goals in the guest's own words
The Concierge asks what each guest needs and offers at this event. Brella uses interests and five fixed intents.
Nothing to install
Guests and booth teams use Shake-on in the browser. Brella's lead scanning uses its mobile app.
QUESTIONS
Choosing between Shake-on and Brella.
Is Shake-on cheaper than Brella?
Can we move from Brella to Shake-on?
Yes. Export your attendee list as a CSV and import it. Guests get an email invitation to the Concierge. Try it on one event first: Shake-on is priced per event.
Is Shake-on data stored in the EU too?
Platform data is stored in Frankfurt, Germany. Some AI processing takes place in the United States. The providers are listed on our subprocessors page.
Do sponsors need an app to scan leads?
Sources
All pages accessed on 30 September 2026. G2, Capterra and TrustRadius are third-party review sites. If something here is out of date, tell us at info@shake-on.com and we'll correct it.
Also compare: Shake-on vs Swapcard · Shake-on vs Grip · All three at a glance
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