“Help me find
the right people.”
Match around needs and offers, with relevant booths, sessions and meetings.
FOR TRADE-SHOW & EXPO ORGANIZERSThe right buyers.
The right buyers.
Better conversations.
A reason to return.
Help exhibitors meet people who need what they offer. Give guests a reason for every introduction, and your team a clearer picture of the event’s value.
LOOKING FOR NORDIC MARKET-ENTRY SUPPORTA relevant buyer.
Before the badge scan.
Before the badge scan.
WHAT EXHIBITORS TAKE HOME
Evidence for every exhibitor,
before the stands come down.
The event measured against what guests came for, and each exhibitor’s traffic, leads and fit in one view.
THREE AUDIENCES. ONE CONNECTED JOURNEY.Give everyone
Give everyone
a reason to come.
“Help me find
“Give my team
useful opportunities.”
Make visitor intent, lead activity and follow-up context part of the same workflow.
“Show me what
we made possible.”
Bring audience intent, participation and exhibitor results together.
02 / CONNECTRelevance starts
Relevance starts
before the doors open.
The Concierge captures what guests need and what they bring. Shake-on uses that context to suggest people, exhibitors and sessions with a clear reason to connect.
See the full connection story ↗
Exhibitor workspaceNordreg AdvisoryMarieke de Ruiter
Nordtek · Business development
LOOKING FORSupport entering the Nordic market
✓
Saved your booth
Interest✓
Accepted a meeting
Engagement✓
Downloaded your guide
Follow-throughBEHAVIOUR SCORE72/100
YOUR TEAM’S ASSESSMENT★★★★★
FOLLOW-UP DRAFT · READY TO REVIEW
Hi Marieke, good to meet you at MedTech Europe. Here’s the Nordic market-entry guide we discussed. Shall we explore the next step?
Review, personalise, then send ↗Event executive reportMedTech EuropeYOUR EVENT, IN EVIDENCEA room full of
After the eventA room full of
possibility. Measured.
612Checked in
412Accepted meetings
1,180Exhibitor leads
71%of attendance goal
A goal you can check.
612 check-ins against a target of 860. Keep the evidence behind the headline.
AN OPPORTUNITY FOR NEXT TIMEMore demand for distributors
than your event could meet.
than your event could meet.
03 / PROVEMake exhibitor value
Make exhibitor value
part of your
event conversation.
Review captured leads and engagement alongside the goals and interests your audience brought into the room. Give exhibitors a useful basis for follow-up and your team evidence for the next edition.
Explore organizer and exhibitor results ↗Explore the exhibitor experience ↗04 / IMPROVEThe last day
The last day
isn’t the last
opportunity.
Guests can return to connections, relevant booths and missed sessions. Exhibitors can continue qualified conversations. Your team can build the next edition around what the audience still needs.
See the next steps ↗Your event journeyMedTech EuropeWELCOME BACK, MARIEKEThere’s still more
There’s still more
to make of your event.
8 connections3 booths visited2 sessions attended
A CONVERSATION TO CONTINUEJonas Lindqvist
↗Your Nordic distribution connection.
Your connections stay with you.
FITS YOUR EXISTING EVENTOne platform.
One platform.
Two ways in.
Use Shake-on registration and ticketing for a connected guest journey, or import your attendees from another platform and invite them into Shake-on.
Explore event operations ↗AI-assisted event page → registration → Concierge → event app
CSV import → email invitation → Concierge → event app
Build an event
people can build on.
Start with the size of your audience, your exhibitor programme and the outcomes you want to support.
THREE AUDIENCES, ONE SHOW
Everyone on the floor came for something different.
- Stand and people recommendations with a visible reason
- Meetings with a time and a table, added to their calendar
- Directions on the floor plan, in the browser
- A recap of who they met and which stands they missed
- Visitors who told the Concierge they need what the stand offers
- Leads with needs, activity, fit and consent attached
- Scanning on their own phones, every staff member included
- Their own results, and a follow-up draft per lead
- Goals agreed with sales and exhibitors before the show
- Live meetings, leads and check-ins against those goals
Your matchesMedTech Europe
WHAT MARIEKE IS LOOKING FOR
Nordic distributorRegistration help
WHY YOU SHOULD MEET
Jonas Lindqvist
Partnerships, Nordic MedSupply
You need a Nordic distributor. Jonas distributes diagnostics to hospitals across Scandinavia and is looking for new suppliers.
Both free 14:30 · Table 12Request meeting
Illustrative product example
02 CONNECT
Relevance starts before the doors open.
At registration, the Concierge asks each visitor what they need and what they bring. Exhibitors tell it who they came to meet. Shake-on uses both sides to suggest stands, people and meetings, and shows the reason every time.
Stand recommendations with directions
Visitors see which stands match their goals, why, and how to get there on the floor plan.
Meetings at the stand or in the meeting area
One tap sends a request with a time slot and a table. Both sides get a calendar invite and a reminder.
Leads with context, not a badge scan
Booth staff scan a visitor's ticket. The lead arrives with what they were looking for, what they did at the show and whether they opted in.
03 PROVE
Every exhibitor leaves with evidence.
Rebooking starts on the show floor. Each exhibitor sees its own leads, their fit and what visitors came for while the event is still running. Your team gets the event report, with every goal next to its result.
Exhibitor results before the stands come down
Captured leads, strong fits and follow-ups worth doing first, per exhibitor.
Meetings that mattered
Both people answer one quick question after each meeting. Meetings that happened and both rated 4 or higher count as meetings that mattered.
Would they exhibit again?
The day after, exhibitors rate their lead quality and value for money, and say whether they would come back. You see the rebook share per company.
A results sheet to take home
One page per exhibitor with visits, leads, meetings and scores, compared with the event average. You preview it and send it with a personal note.
Results sheet · NordReg AdvisoryStand B14186Stand visits
38Leads
12Meetings that mattered
LEAD FIT
Strong 16 · Good 14 · Light 871% agreed to follow-up
MEETING SCORE4.4 / 5
LEADS VS EVENT AVERAGE38 vs 27
Private link · PDFSend to exhibitor
Illustrative product example
04 IMPROVE
The last day isn't the last opportunity.
Visitors get a recap of who they met and what they missed. Exhibitors follow up with context while it still counts. You plan the next edition around what the audience asked for and couldn't find.
Follow-up drafts for every lead
Written from the visitor's goals and the team's note. Exhibitors review, personalise and send when consent allows.
Leads into HubSpot or a CSV
Booth owners move leads into their own sales process, with the context attached.
Recruit where demand beat supply
See which needs outnumbered the stands that could meet them, and sell next year's floor around it.
FITS YOUR EXISTING SHOW
Run registration on Shake-on. Or keep yours.
Start with Shake-on
Build the event page with AI, sell visitor tickets, print badges and run check-in. One journey from invitation to follow-up.
- AI event page
- Tickets and badges
- Concierge
- Event app
Keep it. Add Shake-on.
Import visitors by CSV. They get an email invitation to the Concierge, which opens up matchmaking, meetings and the event app.
- CSV import
- Email invitation
- Concierge
- Event app
Your event recapMedTech EuropeMarieke’s recap
The doors closed. The opportunities didn’t.
✓
You met Jonas
Your Nordic distribution conversation is underway.
One introduction still worth making
ConnectAnna Nieminen is looking for diagnostics to trial.
Session
“AI in diagnostics”: the slides are available.
Illustrative product example
TRADE SHOW QUESTIONS
What organisers ask before the floor plan is final.
What do exhibitors need to do?
You invite each booth owner by email. They fill in the company page, tell the Concierge who they came to meet and invite colleagues. On the day, booth staff scan visitors' tickets with their own phones. There is no hardware to rent.
How much does it cost exhibitors?
Nothing extra from Shake-on. The exhibitor tools come with your Professional or Signature plan, so you decide whether to include them in the stand package or charge for them.
Do exhibitors get their own results?
Yes. On Professional and Signature, every exhibitor gets a one-page results sheet the day after the event: stand visits, leads and their fit, meetings that mattered, their total meeting score and how they compare with the event average. You preview each sheet and decide when to send it.
Do visitors need to download an app?
No. The event app opens from the ticket email in any browser, with the agenda, meetings, people, messages and floor plan.
How is lead quality worked out?
Three signals, kept apart: fit with the exhibitor's ideal customer, what the visitor actually did at the show, and the booth team's own rating. Exhibitors can see why a lead is marked as a priority.
What if the hall wifi is poor?
Check-in keeps working offline and syncs when the connection returns. Lead scanning and the guest app need a connection, so check venue wifi or mobile coverage near the stands during your site visit. The onboarding plan includes that check.
Can we keep our registration system?
Yes. Import visitors by CSV and invite them to the Concierge. If you use Shake-on for registration too, tickets, badges and check-in run on the same data.
