← The Shake-on loop
02 / CONNECT

Give every introduction
a reason to happen.

Turn what guests need into relevant meetings. Give exhibitors the context to qualify leads. Keep the next opportunity within reach after the event.

MATCHMAKING & LEADS
Marieke de RuiterLooking for Nordic distribution
Complementary goals
Jonas LindqvistLooking for diagnostic devices
✓
A reason to meet. A time that works.14:30 · Table 12 · MedTech Europe

Illustrative guest journey

FROM INTENT TO OPPORTUNITY

Follow one connection.
See the whole journey.

Explore the film chapter by chapter, from the first conversation to a lead ready for follow-up.

It starts with intent.

01

A conversation, not a long form

A global profile provides a starting point. The Concierge captures what each guest needs and can offer at this particular event.

02

A profile guests can correct

Guests review and edit what the Concierge understood. Their private conversation is not exposed to organisers or exhibitors.

03

Match needs with offers

Recommend complementary people and explain why they should meet. Go beyond matching similar job titles or a preset list of interests.

An event guest viewing a relevant meeting recommendation

Make the introduction happen.

01

Meetings that fit the day

Request and accept a 1:1, agree a time and meeting table, and receive a calendar invitation and reminder.

02

Directions to the next opportunity

Interactive floor plans help guests reach meetings and recommended stands, based on what they came to find.

03

Feedback after the conversation

About 15 minutes after a meeting, both people answer one quick question: did it happen, how useful was it, and do they want to follow up? Organisers see the totals, never one person’s rating.

EXHIBITOR VIEW

Know the opportunity
before the conversation.

Intent and activity help qualify the fit. Your team adds its judgement after the meeting.

Marieke de RuiterHead of Business Development · Nordtek
Strong fit
Looking for
Nordic market-entry support
Recorded activity
Stand visited · Brochure saved
Team assessment
★★★★★ 5/5

Illustrative lead · Manual score shown separately from ICP fit

More than a badge scan. A reason to follow up.

01

Qualification before the meeting

Categorise leads against the exhibitor’s ideal customer profile using what guests say and do.

02

Capture with your own phones

Booth staff scan badges without rented hardware. Staff accounts are included; the lead carries visitor goals and consent.

03

Signals and manual scoring

Use stand visits, saved stands, brochure downloads and meetings alongside an exhibitor’s own lead score.

04

Follow-up ready to review

AI drafts a relevant follow-up from visitor intent and activity. Exhibitors review the message and continue the conversation.

05

Sync to HubSpot

Carry lead context into the exhibitor’s CRM so the next step does not start from a bare name and email address.

06

Measure quality as well as volume

See which interactions became qualified opportunities and connect event activity to downstream commercial results.

AFTER THE EVENT

Your guest’s journey keeps going.

01

A personalised event recap

See activities, recorded progress against intake goals and opportunities still open. Recommendations reflect what the guest said and did.

02

Missed people and exhibitors

Return to a relevant person you did not meet or explore a recommended exhibitor online. Connections and messaging outlive the event.

03

Sessions worth catching up on

Find relevant session presentations and content you missed, connected to your interests and objectives.

04

A profile that travels with you

Keep your global profile, interests and connections. Each event adds its own goals and context, so recommendations stay relevant to why you are there.

Explore recaps and next steps ↗
CONNECT · REGISTRATION AND EVENT DAYS

Put the right people in the same room, on purpose.

This is where Shake-on's AI matchmaking and lead generation live. Guests meet the people they came for, and exhibitors meet visitors who are looking for what they offer.

01

ConciergeAI

A short conversation captures what each guest needs, offers and wants from this event. Guests review and edit the summary.

02

AI matchmakingAI

Recommends complementary people, not just similar job titles, and shows both sides why they should meet.

03

:1 meetings

Request and accept a meeting, agree a time slot and a meeting spot, and get a calendar invite and a reminder.

04

Roundtables & curated meetings

Small-group conversations around shared challenges, curated by your team.

05

Stand & session tipsAI

Points each guest to relevant exhibitors and sessions, with directions on the floor plan.

06

Lead capture

Booth staff scan tickets on their own phones. Every lead carries the visitor's goals and consent. Staff accounts are included.

07

Lead scoringAI

Fit with the exhibitor's ideal customer, recorded activity and the team's own rating, kept as separate signals.

08

Exhibitor profiles & booth teams

Company pages with media, documents and offers, a shareable booth QR and a shared workspace for the stand team.

09

Check-in & badges

QR check-in on your own phones, badge printing and a live view of arrivals. No hardware to rent.

10

Event app

Opens from the ticket email in any browser: agenda, meetings, people, messages and map. Nothing to download.

11

Interactive floor plans

Your venue, stands and meeting areas, with routes to the opportunities that matter to each guest.

12

Sponsor placements

Sponsor profiles and tiers, with placements in the guest app and the agenda.

A reason to meet, on her phone
A reason to meet, on her phone
MAKE THE NEXT EDITION COUNT.

Better connections.
More reasons to return.

Running a trade show?

See your exhibitor and guest journey, end to end.

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THE GUEST’S POINT OF VIEW

See the whole attendee journey.

From personal goals to relevant meetings and the next conversation.

Explore the attendee journey ↗